Why We Built Stormer
Having worked for years in analytical roles for companies ranging from media, airlines, property, payments and more recently in early-stage businesses, I’ve always been fascinated by supply-chains and pricing. Particularly the pricing deals that the big guys would get on goods and services due to their buying power. I negotiated these deals when I worked for large corporates with the likes of Qantas, Telstra and Origin. This dynamic of providing sharper pricing for the same service based on buying power is not unique, it is evident in every business I have ever worked in or engaged with. It works well for both the consumer and supplier, in that the consumer gets better rates, and the supplier gets increased sales volumes that easily cover the discount offered to deliver a larger overall profit margin. When you are the big guy, it is great, when you are the little guy, not so much.
I have always been fascinated by the hospitality sector, being analytically minded my mind would always go into overdrive whenever I entered a venue as I feverously calculated their margins and assessed their business strategies. What struck me about the sector (which is a little unique to Australia), was the way in which they like to differentiate their product based on their own brand, service and experience. It is critical to their venue’s identity. We don’t have as many large chain hospitality networks in Australia as they do in other markets like the US (Applebee’s, Red Lobster etc.). This is down to the Aussie consumer psyche of liking unique experiences, having a special place to go to that isn’t a carbon copy of a venue a few suburbs over, and of course we also like to support the little guy. The problem with this is that the small businesses are left to fend for themselves and negotiate prices with little power or time to do so.
We have the solution in Stormer. Our philosophy is simple, get great discounts for our members, but allow them to keep what is unique about their venue: Brand name, fit-out, menu and service. At the same time we need to deliver the value exchange for the Suppliers in our Supplier Network. Stormer achieves exactly this.
I welcome you to come check us out and join the Stormer Community, and remember, we are more powerful together!
Sam Harris
Co-Founder
Join Now & Buy Like a Boss!
